Penguatan Kewirausahaan Pemasaran Produk Keripik Pada UMKM Lestari Indah Desa Kramas Kecamatan Tembalang Semarang

Rustono, Andi Setiawan, Sri Wahyuni, dan Rif’ah Dwi Astuti (Jurusan Administrasi Bisnis, Politeknik Negeri Semarang)

Abstract


The results of preliminary observations indicate the needs of SMEs Lestari Indah will strengthen the production, packaging and marketing network of practical chips and add value to the product chips itself. Lack of synergy between citizens, Government Ds. Kramas Kec. Tembalang Semarang and educational institutions in this case Polines in strengthening the production, packaging and marketing network of integrated chips products. One way to realize the strengthening of production, packaging and marketing network of chips is the provision of appropriate technology (capital goods) for production and packaging, and to open marketing network in cooperation with Taniamart Polines. Selection object of this service is Community (SMEs Lestari Indah) Ds. Kramas Kec. Tembalang Semarang. In order to support the problem solving of the strengthening of production, packaging and marketing network of chips product faced by the community, this activity is giving appropriate technology (capital goods) for production and packaging, and open marketing network in cooperation with Taniamart Polines and strengthening institutions with management science training marketing of products and packaging. In addition, the implementation team will provide IPTEKS assistance to SMEs Lestari Indah.

Key Words :        Small and Medium entrepreneurs (SMEs), Marketing Entrepreneur, Strengthening Production, Packaging and Network Marketing of Chips Products.

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Jurnal DIANMAS
ISSN 2089-9602
Alamat Redaksi :
Politeknik Negeri Semarang
Jl. Prof. H. Soedarto, S.H., Tembalang, Semarang
Telp. 024-7473417
E-mail : ruslysmg@yahoo.co.id